The role of Enterprise Architecture in Platform 3.0 transformation
A new and exciting Platform 3.0 architectural reality is emerging. It’s composed of micro-services and platforms that are combined in radical new ways to serve point-in-time needs. Our transition to the highly-connected realm of Platform 3.0 will radically disrupt the way that we approach Enterprise Architecture (EA).
EA Insights Enable Competitive Advantage
EA helps to create the structures that will thrust customer-centricity to the forefront of all business decision-making. Because so few organisations fully leverage the power of EA, those financial services firms that do get it right, have a tremendous competitive advantage over their peers – who continue struggle away in disjointed silos, bondaged in unnecessary red tape.
Unleashing Digital Transformation through EA
Unless generating higher levels of profitability, better customer retention or improved customer acquisition, any customer service effort is going to be in vain. In essence, the firm’s architecture needs to enable the flow of information and investment of resources to the markets, segments, demographics and regions that offer the most profitable opportunities at any given time.
Making Sense of the Customer Journey
To survive the onslaught from advancing attackers to the financial services industry, we advocate ‘outside-in thinking’ – working backwards from the customer frontline (designing the experiences that customers will love) – and then plotting the internal processes that support the customer experience vision.
The Power of the Modern Customer
The harsh reality is that financial companies have fallen out of touch with customer needs. These disruptors have arrived to serve an unmet need. In the era of the modern-day customer, more demanding and empowered than that of decades ago, should banks still be rolling out vanilla services like cheque accounts, credit cards, and rewards programmes?
Pages
